August: Philanthropy

What’s So Special About Events?

Jenn Goldman, Resonance, LLC

Thursday, August 22, 9:00 – 11:00 am

Boards love them. Staff members hate them. What’s so special about events? Whether raising awareness or funds or volunteers, at some point every nonprofit organization begins to wonder if special events are worth their time and effort.

Jennifer E. Goldman, an established community relations specialist, author, business owner and certified nonprofit manager, will share her stories and experiences and teach nonprofit leaders to question every aspect of special events and how to select, plan and manage only events that make sense for your organization. In this 2-hour workshop attendees will learn how to:

  • create a mission-tied event
  • identify the proper purpose of an event
  • evaluate an event’s financial potential
  • measure the success of your event in meaningful ways
  • manage board expectations of an event

Target audience: Event planners, development directors, executive directors, events committee members, board members

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